Dominate the Maps with Local SEO
DON’T WASTE ANOTHER DIME ON $200/MO PROGRAMS!
Yah, we said it. Are you wasting $200 every month on some program an aggressive salesperson sold you over the phone and not ranking for the most important keywords to your business? We can help. Our advanced Local SEO service is broken into specific phases and requires your involvement for us to really help you crush your competition in the local maps.
You know who we’re talking about, those companies who business names start with or include the word “Local” (local*.com, *local.com, etc). Agencies like these and services such as UBL.org are not the best long term solution to serve your local SEO needs. Read Steve Wiideman’s rant about this topic here.
In fact, true local SEO isn’t even something these firms offer. Read our process below to learn how true local SEO works. What’s more important to you, high risk, fast placement, or low risk, long-term return on investment? Our techniques are all 100% within Google’s Webmaster Guidelines.
Phase I – Business Data Validation
Your business information is splattered randomly across the Internet with many broken strands that otherwise should be connecting third party websites to your business data as Googlebot and Bingbot crawl the Web. If the data is one suite number, abbreviation, or decimal off, the strand becomes broken and the “vote” decreases in value.
Our team of local SEO experts can find and identify destinations where your business data is mentioned. We then add the mentioning websites (citations) to our internal tracking mechanism and begin the validation and updating process. When we’re done, you’ll have a strong portfolio of connections on the Web and see an immediate improvement in visibility online.
Phase II – On-Page SEO Enhancements
Let’s turn that brochure of a website into a marketing beacon! Our team of local SEO specialists will need access to your website or will need to create a website on your behalf to symbolize the center of the perpetual web we mentioned above. Why not just Google Places as the center? Would you really put a long Google Places URL on your business card? What if Google stopped their Places program? What if you visitors want to read about each service you offer on independent web pages? What if you want to share more than 5 videos and 10 photos? What about tracking leads and matching keywords to quote requests or contact forms? You get the point.
Having a website to provide your prospects with information about your company and services is a critical part of your online marketing. Once we have the necessary login credentials, we’ll transparently optimize various pages on your website to help increase ranking in Google local-integrated search, or the O-Pack, Google Places, Yahoo! Local, Bing Local and other destinations. The techniques are all within Google Webmaster Guidelines and consist of many of the activities listed below:
- Including brand name prominently in titles, meta data, and web content
- Creating location-specific landing pages for Google Places and other search engines
- Optimizing location pages with service data, categories, and critical keywords
- Leveraging microformats & geo-meta data
- Reducing page load time
- Apply many of the techniques used in our organic SEO services
- Assisting with the creation a blog, RSS feeds, and subscriber-building
- Adding social media elements to improve engagement, mitigate reviews, and build a community
- Add additional geographies served within the location page or global website theme
- Add “Give Us a Review” widget or call-to-action feature
- Create, optimize, distribute and syndicate a geography and industry-themed video
- and more
Phase III – Links and Citations
The greater your visibility online, the more popular and potentially relevant Google and Bing will believe your business is to their users. This phase is broken into a number of tasks for our elite local SEO team. The first of which is maximizing profiles in Google Places, Yahoo! Local and Bing Local. To do this we use many of the tactics listed below:
- Analyze competitor categories in Google Places, Yahoo! Local & Bing Local
- Optimize profile pages with non-spammy title, description, media, and additional details
- Add coupons and special offers
- Build authenticity and brand equity
- Link location-specific landing pages
- and more
Next, we’ll need to find and secure placement on every relevant citation your competitors have earned. This is the time-consuming part and may require additional investment on your end, such as paying for Better Business Bureau listing fees. Most citations are free. Our tracking system prevents duplicate submissions and filters out citations once they’ve been earned. We hand-optimize submissions to insure data synchronization and unique content. We may even offer promotional discounts with your approval to patrons of select destinations to increase click-through rate and improve positioning within those select destinations.
Our team will find every relevant industry directory, network, association and web portal to submit your business data to. We’ll search for and track submissions to true local directories in your area (such as SanDiego.com or At-LA.com). We’ll get your business data into industry social networks (such as ActiveRain) and popular social networks like Facebook and Twitter.
You’ll have so many relevant destinations that your competition will fall out of there chair when the view your Places Page.
Phase IV – Ratings and Reviews
We love all of our clients and patrons, but if you’re not providing a good service to your customers, no amount of local SEO services will help you in the long run. If you recently changed management and need to clean up your online reputation, we can help with that via a difference service.
Fact of the matter is, business reviews produce stars. Users of Google and other local destinations use stars as a sign of trust. When Google users select your listing (in part because it has earned more stars), the click behavior is used as a signal by Google of relevancy. Thus, more stars equals higher click-through rates, and ultimately higher placement in search results.
However, if your service is as awesome as ours and you’re not afraid of reviews, then our local SEO technicians will help you gear up for the attainment of dozens of fresh reviews – daily! Aside from giving your online visitors a route to view and submit reviews, we’ll also be working with you to ask for reviews at the counter, on receipts, via email, via snail mail, via surveys and integrating reviews into offline promotions (such as “Review Us Online and Save an Additional 10%”).
We’ll help you get business reviews using a healthy allocation of submissions to a number of online destinations, including:
- Google Places / Google Hotpot
- Yahoo! Local
- Better Business Bureau
- and more!
Phase V – Mobile SEO & Suggestion Engines
At this very moment, your patrons are talking about you on their phones. Look around you and do a headcount of the patrons at your location doing something on their smartphone. See the one who is looking back at you out of the corner of their eye, suspiciously? That’s your customer who’s likely chatting about your business on a phone app such as Foursquare, Facebook, Yelp, Gowalla, BrightKite, Google Hotpot, Urbanspoon, or Zagat.
Want to know what they are saying? Better yet, want to reward them for talking about you with a free appetizer or service discount? We can help. Setting up these suggestions engines to serve you is something we specialize in. Near Field Communication (NFC) is not going away. With the introduction of next generation phones, applications that automatically check patrons in upon walking through the door is becoming a privacy concern for some and a marketing revolution for others (like you and us). Don’t let this incredible boat float away with you.
We currently have two programs to choose from, both have the same end result after 12 months, one is just must more aggressive (more man hours) for the first 6 months. Please select the program that best meets your business goals and budget. You’ll be contacted by your Client Partner within 24 hours during normal business hours to introduce themselves, share contact information and to get some basic information from you.
Thanks for Choosing Pemble SEO!
We know you have a choice in local SEO service providers and thank you for taking the time to learn about our unique approach. Please don’t hesitate to reach out to us if you have any questions whatsoever.